With the amount of data generated within and outside organizations, business leaders must consider how these can be used to derive value through digital strategies, particularly through generating customer value. Past case studies have shown how these strategies have generated value through targeted marketing, cross-selling and customer retention. For leaders to consider digital strategies, one must consider the full lifecycle of data from generating and collecting data to operationalizing strategies to ensuring a digital driven organization.
Entry Requirement: Professional 3-year Bachelor's degree / Advanced Diploma or Equivalent Qualification
Certificate Type: Competence
Delivery Mode: Blended
Duration: 2.5 days
Presentation Language: 12
Contact Person Name: L Poole
Contact Person Email: latashep@sun.ac.za
Latest Year Offered: 2023
Estimated cost: R10 001 - R20 000
Field of Study: Data Science and Computational Thinking
Department Name: School for Data Science and Computational Thinking