Marketing Management: Principles and Practices

Estimated cost: R10 001 – R20 000
Field Of Study: Executive Development
Department Name: Stellenbosch Business School Executive Development


The Marketing Management: Principles and Practices course allows leaders to use practical tools and processes that inform the strategic and operational management plans associated with marketing function. The course provides participants with the knowledge and tools to conduct a market analysis to inform a strategic marketing plan that incorporates an implementation plan, budget and reporting mechanism relevant to marketing.

Entry Requirement: Advanced Certificates/Diploma/or Equivalent Qualification
Certificate Type: Competence
Delivery Mode: Online
Duration: 10 Weeks
Presentation Language: English
Contact Person Name: TD Koning
Contact Person Email:
Contact Person Phone: (021) 9184241
Latest Year Offered: 2022