Effective communication in a digital world

Objectives:

This practical course is suited to newcomers to digital marketing as well as traditional marketers who want to focus on developing more effective online communication skills. It will introduce you to the digital marketing funnel and the marketing and communications tactics that one can apply at each level of the digital marketing funnel. By providing a framework to develop a digital marketing sales funnel strategy, it will equip you with the skills required to effectively communicate in a digital world, to ensure you put the right message in front of the right customer at the right time, to move users through the funnel and maximise marketing spends. We present this course in hybrid mode, which combines six live sessions with self-directed online learning.